After the full rebrand and conversion of the Johnson Space Center Federal Credit Union into Wellby Financial, the team needed to undergo an organizational overhaul of the brand identity for its social media presence. The goal was to increase brand awareness and establish a scalable identity for the growth of Wellby Financial into new territories in the greater Houston area.
Brand Illustration
Product Design
Brand Identity
1 Social Media Manager
1 Product Designer
2 Visual Designers
As the Product Designer responsible for User Experience (UX), User Interface (UI), and building out the illustration library for creative marketing purposes. I worked with the marketing department to build out our design assets in a sustainable way to
The project goal was to increase brand awareness and establish a dynamic scalable brand identity for Wellby Financial's growing member outreach and to engage them into attending community events supported by new partnerships in the great Houston area.
After the completion of our foundational design assets for the rebrand, I started building out our creative marketing content for social media platforms along side the Social Media Manager and the digital marketing team.
Eventually, I built up our illustration design system creating customizable designs at varying levels of complexity and uses, such as, for blogs, social media posts, and product illustrations.
There was a learning curve in how to re-engage members after the rebranding from a legacy organization, however, I was able to apply fresh creative approaches with the input and support of the Social Media Manager.
By collaborating with the creative marketing team, we were able to engage members and begin building up a brand member's trust.
After a couple of months, the team was able to get a standardized calendar and engagement touchpoints established with leadership and the marketing and design departments. Once the leadership level set on membership expectations, I was able to optimize the social media content for the brand with the design team to create dynamic and accessible content.
My designs from October '21 - March '23 may be found on Instagram here.
